Email Marketing

Quick summary: Select the correct audience, verify the sender and mail server, send a test, and only then schedule the mailing.

Before you start

Apps

Your Odoo address

Enter the base address of your Odoo instance. It will be stored only in this browser.

Odoo base address

The documentation does not receive your address, username, or password.

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• Email Marketing

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Open Email Marketing in Odoo

Your Odoo address

Enter the base address of your Odoo instance. It will be stored only in this browser.

Odoo base address

The documentation does not receive your address, username, or password.

Forget addressCancelSave

Create a mailing

1. Open Email Marketing and click New.
2. Enter the subject and select a template. Use plain text when no styled template is needed.
3. In Recipients, choose the source: contacts, sales orders, or mailing-list contacts.
4. Restrict the audience with a domain or filter and open the result count to inspect a sample.
5. On Settings, check Send From and Mail Server. The sender address must satisfy the server’s filtering rules.
6. Send a test, check links and unsubscribe behavior, then click Send or Schedule.

Caution

Send only to contacts for whom you have the necessary consent or other legal basis. Check excluded and opted-out recipients before delivery.

Guides

Mail subscription customers from sales ordersSelect active subscriptions with a domain on sales orders.

Mail mailing-list subscribersSeparate mailing lists and connect them to a website newsletter form.

See also the official Odoo 19 documentation.